Friday, 19 October 2007

Two Blog Solution projects I have run recently

I've been experimenting with Blog Solution, see my other post on this issue. As a test, I have done two projects with Blog Solution:

The first project is (unfortunately for my English speaking audience) in Norwegian, and was started on a whim: This week it became evident that tap water in Norway's capital Oslo has been infected with a parasite called giardia lamblia, aka just "giardia". Could I get some of that giardia action on the search engines if I acted quickly and the parasite persisted?

I registered the domain name giardia.no and set up 20 Blog Solution blogs on this domain. I use RSS feeds from the Norwegian search engine Sesam, more specific Sesam Blog Search and Sesam News Search. For an English blog, the equivalent would be to use Google Blog Search and Google News.

I think I made a major mistake by not using the domain name giardia.no for my money sites. After all, "giardia" is the most important of all the keywords.

One advantage of Blog Solution is that you are able to use multiple RSS feeds for each blog, multiple keywords for each blog and even multiple templates on random for each blog. So I distributed 45 keyords among my 20 Blog Solution blogs. Well, perhaps "Splogs" (spam blogs) is a more appropriate word than "blogs"?

I will use these 20 splogs mainly for linking to my money sites. The moment the 20 splogs are live, they're all hidden (or "in the batch", as Blog Solution calls it). One blog is released from the batch a day, just to make sure the growth looks a little bit organic and pseudo-natural. The active splogs are updated every hour (well, in 50% of the cases, just to make it look a bit more random/ less automated). And every hour 25% of the un-pinged posts are pinged.

So -- there you have my blogging & pinging machine.

And just for good measure, I put AdSense on every page, links to the index page of my money sites and deep links to my money sites (see next paragraph, please) on 25% of the pages of the splogs.

I made two money sites; one blogger.com based [http://giardia-lamblia.blogspot.com/] and one TypePad based [http://scandinavian.blogs.com/giardia/]. These two money sites will hopefully receive a lot of backlinks from the 20 Blog Solution splogs and from other linking sources.

I will leave the project for now. And I will update this post with an AdSense income report and ranking reports for all three sites.

[Update 2007-10-21] The second project is still in development. It's quite ambitious. But nevertheless, I will try to describe it a little bit: I believe in not only to pick a niche, but to pick a niche within a niche. Or even better: Pick a niche within a niche within a niche. Take for instance beauty -> acne -> acne scars -> acne scar treatment. I've taken on business -> accounting, no less, and registered business-accounting.net as a start.

I've defined several niches within the accounting niche as sub-domains, like
  • books.business-accounting.net
  • career.business-accounting.net
  • classes.business-accounting.net
  • course.business-accounting.net
  • information.business-accounting.net
  • program.business-accounting.net
  • schools.business-accounting.net
  • seminars.business-accounting.net
  • software.business-accounting.net (this is actually divided into several sub-projects, like software-for-mac.business-accounting.net and software-packages.business-accounting.net)
  • system.business-accounting.net
Each sub-domain has about 50 blogs, according to Omar's recommendations. Take career.business-accounting.net, for instance. This sub-domain has 42 blogs, each with 2-5 keywords, like this:

> jobs
accounting jobs
accounting job
job in accounting
jobs in accounting

> accountants jobs
accountant job
accountant jobs
accountants jobs
jobs for accountants
job for accountant

> accountancy jobs
accountancy jobs
accountancy job

> accountant job description
accountant job description

> job description
accounting job description

> accountant
accountant career
accountant careers

> accounting careers
accounting careers
career in accounting
careers in accounting
accounting as a career

> finance jobs
accounting finance jobs

> chartered accountant jobs
chartered accountant jobs

> forensic accounting jobs
forensic accounting jobs

> job cost accounting
job cost accounting

> finance jobs
accounting and finance jobs

> description
accounting career description
accounting career descriptions

> job descriptions
accounting job description
accounting job descriptions

> information
accounting career info
accounting career information

> opportunities
accounting career opportunities

> outlook
accounting career outlook

> paths
accounting career paths
accounting career path

> profile
accounting career profile

> salary
accounting career salary

> training
accounting career training

> degree
accounting degree career

> job search
accounting job search

> australia
accounting jobs in australia

> canada
accounting jobs in canada

> dubai
accounting jobs in dubai

> london
accounting jobs in london

> entry level accounting jobs
entry level accounting jobs
entry level accounting job

> financial
financial accounting career
accounting finance career

>graduate accounting jobs
graduate accounting jobs

> job description senior accountant
job description senior accountant

> jobs for chartered accountants
jobs for chartered accountants
job for chartered accountant

> part time jobs
part time accounting jobs

> public
public accounting career
public accounting careers

> trainee jobs
trainee accountant jobs
trainee accounting jobs
trainee accountant job
trainee accounting job

> assistant
accounting assistant career
accounting assistant careers

> planning
accounting career planning

> research
accounting career research

> salaries
accounting career salaries

> skills
accounting career skills

> carrer
accounting carrer

> field
accounting field career

> professional
professional accounting career

There is no need for redundant keywords in the URL, so the phrase "financial accounting career" ends up as the URL "career.business-accounting.net/info/financial/", the phrase "accounting career salaries" ends up as the URL "career.business-accounting.net/info/salaries/", etc.

I pulled the keywords from a sad piece of software called AdSense Smarter, which I will review in a separate post. Further, I derived more keywords with AdWords' keyword tool. I don't know how to use Wordtracker yet, and I don't have enough experience to use Elite Keywords or Keyword Discovery. I guess I have to evaluate all these keyword tools later on.

My strategy is to carpet bomb the market with all kinds of variations of keywords within this niche. I used to set up websites with typically 25 pages, each page to target one keyphrase. One page used to take typically 30 minutes to set up, mainly due to the time consuming time it took to write a unique text for each page. Now I pull content through RSS feeds in addition to pull unique content from Content Solution. With custom made templates. I choose to use pretty competitive phrases instead of the mandatory "low hanging fruit", and see how this will lead me. I build linking power, not MFA sites.

I have absolutely now clue how this turns out. Time will show. It takes 6-8 months to see a web site's true potential, so I'll be much wiser by Easter 2008. But if each sub-directory (each containing about 50 blogs) are able to generate a couple of clicks each day (30 cents) in addition to the linking power, this project has been a success.

[update 2007-10-24] One little nasty detail came up today: For each and every installation of Blog Solution, you need a separate MYSQL database. No big deal, since I can set up as many databases I want with Dreamhost. It's quite possible that this little detail is in Omar's Blueprint (Blog Solution's substitute for a manual), but I didn't see it.

One more thing I'd like to comment on, is the almost uncanny response time for the Blog Solution's support desk. I usually get a reply a couple of hours after I send an e-mail, and always within the same day. This product is for real, and so is the support.

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