Wednesday, 31 October 2007

Optimising content: OptiRanker

OptiRanker (http://www.optiranker.com/) is a web-based service which is either pure genius or total rubbish. I haven't decided yet.

OptiRanker claims to find all relevant (and in OptiRanker's own words - all neccessary) words and phrases to make a semantic complete text, based on the search phrase you are optimising your site for.

My personal SEO guru John Alexander recommends OptiRanker, so I have to take it seriously.

It isn't hard to make objections to this kind of software: Content is - in a way - not as important as it used to be. Simultaneously, search engines are growing up and their reading abilities are improving. Semantics are becoming more important.

So maybe this product isn't soooooo 2001 after all?

To cover the topic in a meaningful, semantic way is important. Words and phrases related to your key phrase (the phrase you are optimizing for) is obviously more important than we are aware of.

Using OptiRanker costs USD 7 for each and every search phrase. You get five search phrases for USD 20 and 15 search phrases for USD 50, so you get a little quantity discount.

I bought five search phrases for USD 20 to test this product.

OptiRanker consists of a lot of buttons and menus, but the priciple is dead easy:

1) The user keys in a search phrase into OptiRanker, chooses a search engine (Google, Yahoo or MSN) and hits enter.

2) After a few minutes, OptiRanker comes up with two lists; 1) which words and 2) which phrases that relates to the original search phrase.

3) The words and phrases are grouped and sorted in groups in a way that makes it easy to use them in Content Solution 2, and is presented in an Excel spreadsheet.

When you're about to write your super-optimised text for your super-optimised site, you pick at least one word from each group. OptiRanker gets all these words and phrases from the highest ranking web sites, so this is a kind of hi-tech, hi-cost scraping.

OptiRanker ignores national characters, so avoid OptiRanker if you're optimising for non-English phrases.

I have used OptiRanker in several SEO projects, and I find it interesting. Too early to draw any conclusions yet about if it is either money out of the window or a goldmine.

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